Design Your Dominance

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Cultivate Your Confidence. Explore Your Kinks.

Bring your fantasies into the real world, and build a deep understanding of your desires.

Everyone who wants to explore kink, should explore kink.

But it’s not always quite that simple.

Life can throw obstacles in the way of our exploration and growth, and getting help overcoming these obstacles can be the fastest way to success.

An expert kink coach with a lifetime of experience can help you avoid the hiccups and get straight to the mind-bending, world-shattering core of kink sexuality.

When you feel more confident, you can focus
on connection, creativity, and play.

For the advanced dominant who want to:

Define what power exchange means for you.

Expand your communication skills that work with your natural communication style.

Stop struggling with issues of self-doubt and uncertainty.

Adapt to evolving desires and discover new ways to get (and stay) turned on.

And for dominants just starting out who want to:

Build a foundation of communication skills that supports an easeful and natural power dynamic.

Discover and explore the fantasies you’re familiar with, and those you don’t even know turn you on yet.

Receive an expert introduction to the wonderful, wide world of kink and D/s.

Wherever you are in your experience of your sexuality, you’re feeling a little uncertain about how to proceed.

 Princess Kali taught me to embrace the dominant side of myself, rather than fall into the trap of believing that being an assertive woman means being "bitchy."  She quite literally changed my life, both in the bedroom and at work.

Kaminaru

Self-doubt doesn’t have to get in the way of your kink life

No matter what stage in your kink journey you’re at, everyone has anxiety and overwhelm issues (yes, even dominants!).

Anyone who wants to embrace their most powerful sexual self is bound to run into communication challenges and creativity boosts, (we kinksters just have some unique needs in those areas).

In this program you will learn how to:

Prioritize kink and D/s in your life using the Clear Commitments For Wild Connection Agreements and get clarity about your needs and expectations.

Feel more deeply connected and inspired in your power exchange when you ditch the unconscious assumptions and use the Kink Is a Team Sport Framework.

Build habits that get you out of your scheduling rut and keep your kinky motor running using the Weave Your Desires into Daily Life Protocol.

Tap into the most authentic, self-assured, erotic version of yourself with the snap of your fingers when you use the Magnetic Kinky Self Matrix to more deeply understand your personal archetype.

Be so powerful in your dominance and confident in your skills with the Get Clarity About Your Kinks Formula and the Fresh Kink Skills For Red-Hot Scenes Method that you’ll stop worrying if you’re “doing it right” and start experiencing the thrills you’ve been seeking.

(Because if it works for you, you’re doing it right!)

If right now, your kink adventures have boring or bumpy patches…or your dominance isn’t as rooted in confidence as you’d like it to be (yet), you have nothing to be ashamed of! This isn’t some personal failure of yours. This is a nearly universal step in the kink journey…

That’s why I’ve developed the Kink Confidence process, so you don’t get stuck on that nearly universal step and you keep moving towards the kink life of your dreams.

Most kinksters don’t have that.

But you can.

Design Your Dominance is like having a kinky best friend on speed dial

Celebrate your most powerfully personal insights and your sexiest solo (or partnered) adventures in a space that’s nonjudgmental and super thrilled for you. (I’m your kinky cheerleader, here to cheer you on!)

Get unbiased, expert advice on everything from exploring new kinky activities and scenes to navigating the unconventional challenges within a power exchange dynamic to deepening your trust in your dominance (and so much more), so you can uncover layer upon layer of your your sexuality without going beyond what’s comfortable for you.

Well, maybe a little beyond. That’s what kink is all about: a little risk in exchange for a mind-blowing reward.

Break the cycle of self-doubt, overcome the distractions of daily life, and take control of any other libido crushers so you can consistently experience the red-hot scenes and confidence dominance you fantasize about.

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Work With a Kink Coach to Prioritize Your Kinky Self

If you’re truly interested in deepening your experience of kink, an expert coach is one of the most invaluable investments you can make. Kink sexuality touches on trust and vulnerability, the balance of pleasure and pain, personal boundaries and taboos, and your sense of self. I have always believed kink is one of the most rewarding experiences in life, but precisely because it can be so transformative, it isn’t to be taken lightly.

Kink isn’t the same for everyone.

While you may want just a little of the submissive-dominant dynamic in your bedroom, your partner may want a kink experience that incorporates every toy and technique in the book. You may have already gotten fairly deep into your kink lifestyle and need advice on taking it to the next level safely. You may have questions on a specific kink act or experience: how to pace a scene, how to use erotic humiliation, how to gauge the level of pain your play partner really wants in the heat of the moment.

I’ve got the answers to all of those questions—and answers to questions you may not even think to ask.  I offer a safe place to explore kink sexuality, practical advice on exactly how to perform the kink techniques that you’re interested in, and decades of firsthand experience as a professional and lifestyle dominatrix and BDSM educator.

Common issues addressed by kink coaching include:

Gaining confidence in your dominance and submission

Incorporating more kink in your life or relationship

Creating more connection with your partner

Figuring out what your interests and desires are

Handling when one partner is more experienced than the other

Effectively communicating when you’re struggling within your dynamic

Knowing what to do “in scene”

Talking about desires when you’re shy or not sure what you want

Moving past a relationship or skill plateau for more advanced play

I’m Princess Kali (aka Kali Williams), and I’ve been fully immersed, both personally and professionally, in the psychology of kink and power exchange for nearly twenty-five years.

Princess Kali Purple

While some things came naturally, many of the lessons I’ve learned have been hard won, and it’s become my life’s mission to share everything I’ve learned in a way that makes kink and D/s accessible, playful, and truly authentic.

If you’re looking for credibility and qualifications, there’s certainly no shortage here! In the last two-and-a-half decades, I’ve been a professional dominatrix (inducted into the Dominatrix Hall of Fame in 2022), a lifestyle coach and prodomme mentor, and an international educator and speaker in kink, academic, and mainstream spaces. In 2017, I created KinkAcademy.com, and in 2020 I launched the Red Key Club. I’m also the author of thirteen books and workbooks including Enough to Make You Blush and Authentic Kink (plus eight game and communication decks), with more titles on the way. 

What can I say? I’m pervy and prolific (and proud of it)! 

My approach to coaching is a joyful and enthusiastic one! I love helping you discover (or rediscover) your passion and power, and I’m deeply committed to normalizing the ways kinky people care for each other along with celebrating creative (and consensual) sexual exploration. 

What this means for you is that all of the knowledge, experience, insight, and ideas that I’ve acquired become available to you—like a living encyclopedia who gives you a fresh perspective and empowers you to trust yourself and each other.

After working in the industry for nearly 25 years, and working with hundreds of kinksters…

I have developed a process that equips you with all of the tools you need to feel confident in your kink adventures and D/s dynamic.

In some cases, that means that dominants come to me with specific goals, so we organically work through their questions, and along the way they learn the nine competencies that change everything. And in other cases, dominants come to me not exactly knowing what they want to work on, who are looking for a more systematic approach to guide them through the things they don’t know that they don’t know.

No matter what your goals (or challenges) are, I know that you need these nine elements in order to have the most successful, sexy, powerful kink and D/s experiences possible. I’m confident that you already have some of them—we just need to strengthen what you have and fill in the missing pieces.

Design Your Dominance isn’t a cookie-cutter approach.

It’s adapted and customized to your exact needs, because your kink journey is unique to you.

Here’s a peek at the nine elements of Design Your Dominance.

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Clarity

COMMITMENT - The Pledge to Prioritize Your Pleasure

  • Confirm why it’s important to you to explore kink and domination
  • Schedule consistent time for confidence building and erotic exploration

APPRECIATION - The Kink Is A Team Sport Framework

  • When you feel valued, you feel horny! Understand the power of intentional appreciation to renew your connection with kink and with any current or future partner(s).

ASSESSMENT - The Good, The Bad, and The Kinky Assessment Tool

  • Identify what feels delicious and how you can get more of that. Uncover persistent stumbling blocks (and what’s underneath them) so you can stop getting tripped up, and start getting to the good stuff.

Confidence

PROTOCOLS - The Weave Your Desires into Daily Life Protocol

  • Take control of the habits that turn your kink and power exchange into the lifestyle you’ve fantasized about.
  • Incorporate eroticism, sensuality, and dominance into your daily life

BELIEFS - The Uncover the Bullshit That’s Holding You Back Paradigm Shift

  • Uncover the surprising stereotypes and misinformation that are influencing the way you approach your kink and D/s dynamic.
  • Ditch the bullshit that’s holding you back from living your best kink life.

PERSONA - The Magnetic Kinky Self Matrix

  • Reinvigorate the way that you see and express your sexual self.
  • Give yourself space to think about what’s working for you and is still going strong, as well as what aspects need to evolve in order to be your most authentic and up-to-date erotic self.

Creativity

FANTASIES - The Get Clarity About Your Kinks Formula

  • Kink adventures are a massive buffet, with endless sexy options to choose from, including familiar and unfamiliar turn-ons.
  • Define what you love about your favorite kinks, plus discover new opportunities for arousal and exploration.

SKILLS - The Fresh Kink Skills For Red-Hot Scenes Method

  • As I like to say, “practice makes perverted”! Get comfortable with new activities outside of a structured scene with the most fun homework you’ve every been assigned. Partner not required!
  • Expand your kinky and sexual skill sets with personalized high quality resource recommendations (including your bonus KinkAcademy.com membership).

EXPERIMENTS - The Creative Kink Adventures Sessions

  • It’s time to get playful! Unlock new erotic landscapes with custom curated scene experiments that are designed to put your new skills into action
  • If you're not currently partnered, we can also talk about how to meet and vet potential playmates

The Design Your Dominance: Coaching Program is designed to help you incorporate kink into your lifestyle, in a way that works for YOU.

If you're ready to take your domination to the next level and create experiences that are truly remarkable, Design Your Dominance will help you make it happen.

In eight sessions, spread out over four months, I will support you as you build a strong, on-going foundation of new habits and adventures. In each session you will be given concrete, actionable suggestions to improve your kink experience immediately.

What You Get

Eight expert sessions with me - via phone/zoom, whatever your preference
(60-75 minutes per session)

Optional recordings so you can reference our discussion later

Timely suggested resources and exercises specific to your situation, to continue progress on your own in between sessions and long after we work together

Bonus

1-year membership to KinkAcademy.com, valued at $150, gives you access to over 150 educators on topics ranging from hands-on skills, to communication techniques, to fetish exploration and so much more.

Kink Elite Book Package, valued at $50, which includes some of my most popular and practical books which we’ll use as tools during our work together.

Authentic Kink
The Yes, No, Maybe Workbook

Discounts on mybooks, decks, and other kinky goodies in my Etsy store as well as future coaching sessions

For the most transformational results, I recommend the full Design Your Dominance: Coaching Program. However I also offer Ask Me Anything: Lifestyle Edition sessions that can help target one to three questions, depending on the length of responses needed.

I made more progress than I could’ve imagined in a much shorter time than I ever expected.

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Jade

Now Accepting New Clients!

Interested in working together?

Please fill out this form and answer these questions with as much or as little information as you’re comfortable with. The more information you share the better I'll be able to tell if we're a good match and if I'll be able to help you meet your goals. All information is confidential.

All sessions are done by phone or Zoom video conferencing, so it doesn't matter where you live. (I'm based in the San Francisco, CA area on Pacific Time.) All packages are paid for in advance, are non-refundable and can be used for up to 6 months after purchase. I can help you choose a package based on your situation and goals.

Kink Coaching: What's Next?

If we decide to move forward together I’ll send you a simple intake survey that will help me understand the challenges you are currently facing. Once you purchase the package best suited to your needs, we’ll schedule our first session and create a game plan!

Check out my Testimonials Page to see how I’ve helped people just like you.

Thank you once more for the [kink coaching] sessions we had. More than anything they helped me to understand all the wonderful possibilities that I have as a Ma'am!

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Kink Coach FAQ

I am currently accepting new clients, with limited availability. Fill out my application above and I'll get back to you with more information.

Are you a ProDomme (or aspiring ProDomme) looking for mentorship?

I offer specialized guidance for industry folks, check out more information here.

What a wonderful, dynamic and powerful presentation at Dark Odyssey! We are absolutely going to get your book and workbook. Your experience is very valuable and we found it immediately helpful.

Mike

Thank you for your presentation and presence at the meeting. I am new in the kink world and I am loving exploring the exchange of power and play. And thank you for reminding folks that a sense of playfulness incorporated into your kink is important!

Kristen

It was a phenomenal class. My friends and I had a grand time and came away as more informed and thoughtful participants in our play. Your kindness, thoughts, and attention are well and truly appreciated.

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